You've spent hours in the field waiting for the light to touch a bear's fur, or for an owl to finally turn its head. Then someone asks, "How much for a print?" and suddenly you have no idea what to say.
Price it too high and people hesitate. Price it too low and you're quietly telling everyone, yourself included, that your work isn't worth much.
I'm an award winning wildlife photographer. My images have graced the covers of Nature's Best Photography and Canadian Geographic, and appeared in National Geographic España, BBC Wildlife and Forbes. But when I first started selling prints, I did almost everything wrong.
I was so worried about charging too much that I underpriced my work for years. I was sure someone would look at the price, scoff, and decide my photographs weren't worth it. I guessed at numbers, compared myself to everyone else, and forgot to count half of what each print actually cost me to make.
It took me a long time to build a pricing method I trust. Today I sell more than 100 prints a year, and this guide walks you through the same approach I use for every one of them.
Three steps to a price you can stand behind
Know your true costs
Everything that goes into a finished print, including the costs most photographers forget to count.
Choose your strategy
Two simple ways to set your price, worked through with my own real numbers.
Value your time
Why your time matters, and how a smaller, curated collection protects it.
Written for photographers just starting to sell
Nine pages, plain language, and real examples from my own print business. You'll finish with a simple, repeatable way to price every print you offer, and the confidence to stand behind it.
Enter your email
And I'll send the guide straight to your inbox.
I respect your privacy. You can unsubscribe at any time.