Image Licensing for Nature Photographers
A guide for choosing your path
Send me the guideIf you sell prints, work with agencies, license directly, or are simply trying to make sense of what to say yes to and what to hold back, this guide is meant to help you think more clearly before making those decisions.
This guide was created to help you understand how image licensing works today and how it can fit into a thoughtful, long-term photography business. Not as a shortcut.
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What's Inside
- The difference between licensing directly and licensing through agencies
- How volume-based licensing differs from brand- and relationship-based licensing
- What kinds of images tend to perform better in each context
- Common licensing mistakes nature photographers make
- What to consider before licensing an image, including long-term implications
I'm an internationally awarded wildlife photographer, educator and columnist for PhotoWILD magazine. My work has been published in National Geographic España, Canadian Geographic, BBC Wildlife, The Atlantic and The Guardian, and I license my own work both directly and through agencies. This guide shares what that has taught me, including the decisions I'd make differently now.