Our Values

Wildlife photography is more than an art form—it's a deeply personal journey into the heart of the natural world. Our passion for wildlife and nature stems from the resilience and beauty we witness every day, from the Boreal forest's quiet secrets to the stunning expanse of the Great Bear Rainforest. Each image Donna captures tells a story—not just of survival, but of thriving amidst challenges, of ecosystems interwoven in harmony.

Every frame she creates reflects our dedication to ethical practices. We believe in respecting the natural rhythms of the creatures photographed, ensuring their safety and well-being come before the perfect shot. Our work prioritizes observing, not interfering, so that these incredible moments remain untouched by human influence.

Through our blog posts, photography prints, workshops, and tours, we aim to inspire others to appreciate the wild's fragile beauty. We want our audience to understand that each image is not just a snapshot but a call to action—a reminder of what’s at stake and why it’s worth protecting.

Our commitment to quality ensures that each print, each story, and each workshop participant walks away with more than just a product or skill. They leave with a deeper connection to nature and a stronger sense of responsibility for its preservation.

Together, through photography and shared experiences, we can celebrate the beauty of wildlife while advocating for its protection, ensuring these awe-inspiring scenes remain for generations to come.

  • 9

    Years in operation
  • 5 Stars

    Customer Satisfaction
  • 100000+

    Photographs taken
  • 58%

    Business increase in last year

We are a family business

As a family-run company, we bring a personal touch to every aspect of our work, from the wildlife photography tours we lead to the originald prints and merchandise we create. Our close-knit approach means that every client is treated like part of the family, ensuring attentive, personalized service tailored to individual needs. Being family-driven allows us to uphold the highest standards of quality, taking pride in every detail to reflect our shared passion and dedication. This connection to our work and to each other fosters trust, care, and authenticity—values that shine through in every customer experience and product we deliver.

"In the Boreal Forest, every whisper of wind and rustle of leaves tells a story of resilience and interconnectedness. Through my photography, I aim to honor these stories, fostering a deeper respect for this wild sanctuary and inspiring its protection for generations to come."
Donna Feledichuk
Owner

Our Milestones

  • 2016

    The company was form

  • 2021

    Donna received her first of many to come award for her photography

  • 2023

    Donna was named one of the Top 16 Wildlife photographers in Canada and we started offering workshop

  • 2024

    Donna received numerous requests for magazine articles and become a featured columinst for PhotoWILD magazine and we started offering phototours

Our team

  • Donna Feledichuk, PhD

    Owner and Photographer
  • Barry Feledichuk

    Logistics
  • Emily Steele

    Media Production
  • Leigh Steele

    Retail Sales